We partnered with Petal Lane Home to give their online presence the thoughtful upgrade it deserved. From the ground up, we designed a completely custom website that not only showcases their beautiful artwork but also reflects the warm, welcoming feel their brand is known for. Our goal was to create a space that felt like home—inviting, approachable, and thoughtfully designed to resonate with their customers. Behind the scenes, we ensured the backend is just as intuitive, making it easy for the Petal Lane team to manage products, update images, and keep things fresh. Because at Soonr, we don’t just build beautiful websites—we build ones that work for the people managing them.

We worked with the owner of the Crandall Building to completely rebuild their website and move it onto a more reliable, cost-effective platform—eliminating the confusing extra charges from unnecessary extensions on their old site. Beyond simplifying the financial side, we focused on clarity and function: the new site clearly outlines available suites and provides an easy path for potential tenants to schedule tours or get in touch. With a design that honors the building’s rich history while offering a modern, intuitive user experience, the Crandall Building’s new site feels as timeless and intentional as the spaces themselves.

For SourceNRG, the goal was crystal clear: get visitors to request a free solar quote. So that’s exactly where we started—placing the quote form front and center. In a world where websites often overcomplicate the path to conversion, we focused on simplicity. We knew visitors were coming with one question in mind: Can I get solar for my home? We built the homepage to answer that with clarity and confidence—making it easy to get information, understand the process, and take the next step. Plus, SourceNRG’s sunny mascot, Soley, helped guide visitors through the experience, adding a friendly face and approachable feel that reflects the brand’s personality.

Every website we build starts with the end goal—and the customer—in mind. For Lake Effect, we knew most visitors were landing on the site to do one of two things: check out the menu or book a table. So we made those actions instantly accessible the moment the site loads. Beyond that, the Lake Effect team wanted to spotlight their private event offerings, a major revenue driver for the business. We prioritized this section next, showcasing the space while integrating targeted SEO language to help them rank as a premier event venue in Salt Lake City. The result is a site that not only looks great but works hard behind the scenes to drive real business.